Press
Athren is client delivery execution for implementation-heavy B2B teams. If you are writing about it, take what you need without asking.
The description, in two lengths.
Both are published elsewhere on this site. Ask if you need one shorter, longer or in Dutch.
- One sentence
- Athren is client delivery execution software for implementation-heavy B2B teams: it keeps promises, requirements, blockers, scope changes and the work needed to reach first value aligned across existing tools, with approval before any write.
- One paragraph
- Athren is a client delivery execution platform for implementation-heavy B2B companies. It turns sales promises, implementation calls, requirements, blockers and scope changes into coordinated work across the tools a delivery team already uses. Athren keeps the customer state current, prepares the next actions and proposes every write in full for a person to approve. Every run leaves an audit trail. It runs inside your own accounts, on infrastructure resident in the European Union, and inside your own environment where that is the requirement.
The name is a working name, not trademark cleared. Write it as ordinary text.
The mark is a phi, and both halves of it are the name.
The stroke is ken, knowledge, running the whole height and never interrupted. The bowl around it is ward, the guard.
- The app icon
- /icon.svg
- The mark on its own
- On request
Rules for the mark, and the reason for each.
- Use it at any size, in one colour, on any ground it stays legible on.
- It inherits the colour of the text around it, and has no second colourway.
- Leave clear space around it of about half its height.
- Crowded, the stem reads as a stray rule rather than a mark.
- Keep the proportions. Scale it, do not stretch, rotate, outline or add effects to it.
- The figure is a golden ratio, and stretched it stops being one.
- Write the name as one word with a capital K, in your own body type.
- It is a name, not a logotype.
- Do not use the mark as an icon for your own product, feature or integration.
- A mark in an interface reads as a partnership. Naming us does not.
We ask of you what we already ask of ourselves.
Every vendor mark this site draws is somebody else's trademark, and copying a logo from an aggregator grants nothing.
Six were dropped in one pass, four because their guidelines require a licence we do not hold. Each draws a plain icon with the vendor’s name instead.
What this page does not have.
Said out loud, because a press page quiet about these is one you have to write to us to finish.
- No press coverage, awards or quotes to reprint.
- No funding, revenue or headcount figures.
- No customer names, no logo wall, no testimonials.
- No photography and no screenshot bundle. What it looks like is on the front page.
Anything else, ask. Write to lucas@athren.nl and say what you are writing and when it goes out. If we cannot back a number up, you get told that instead of the number.